DEVA INSIGHTS & INDUSTRY NEWS

I. Why "Scent Longevity" Has Become the Core Competitive Dimension for Massage and Body Oils After using a massage oil or body care oil, the most direct sensory memory for a consumer is often not the ingredient list, but how long the product "smells good." This is not a subjective preference, but a consumer decision being quantified by market data. 2025 Google Trends data shows that search volume for "scented body oil" grew by 37% year-over-year, far exceeding the 19% growth

Open any mainstream beauty e-commerce platform or social media feed, and you will sense a clear consumer signal: body lotion is no longer the only answer to body care. Plant-based massage oils and body oils are conquering consumers' bathroom shelves at a much faster pace. This is not a short-lived fad, but a structurally supported shift. The global body oil market reached approximately $4.34 billion in 2025 and grew to $4.62 billion in 2026, with a Compound Annual Growth Rate