DEVA INSIGHTS & INDUSTRY NEWS

Why "Pilling" Has Become the Primary Reason for Product Abandonment in the Layering Era of 2026? With multi-step layering routines like "AM Vitamin C / PM Retinol" and "serum + sunscreen + primer" becoming mainstream, 63% of consumers list "pilling/flaking" as the primary reason for discontinuing product use (Mintel 2026 Consumer Experience Report) . Pilling is not a sensory mystery—it is the physicochemical result of polymer film cross-linking, mismatched solvent evaporation

From "High SPF" to "Invisible Skin Feel": The 2026 Sunscreen Formulation Paradigm Shift In 2026, the sunscreen category has completed a structural upgrade from "SPF value competition" to "broad-spectrum + skin feel + barrier compatibility." According to Euromonitor's 2026 Global Sun Care Market Tracker, hybrid (physical-chemical) sunscreens account for 68% of new product launches, and consumer research shows 74% of users list "no white cast, no stickiness, makeup-compatible"

Why the Choice of Preservation Strategy Is Reshaping the Entire Skincare Formulation Industry Cosmetics are an ideal growth medium for microorganisms. Their rich content of water, lipids, proteins, and other nutrients provides exactly the conditions bacteria, mold, and yeast need to proliferate. Preservation is the central challenge every water-based formula must address — and the focal point of an ongoing three-way negotiation between formulators, brand owners, and regulator

Why Is the "Concentration Arms Race" Losing Effectiveness? In 2026, facial skincare formulation engineering has shifted from "single-ingredient stacking" to "pathway synergy." According to Mintel's 2026 Global Efficacy Skincare Consumer Insights, 61% of mature consumers list "gentle tolerance + visible improvement" as their primary repurchase driver, while only 19% are willing to accept irritation risks for "high concentration" claims . Niacinamide (NA), as a classic multi-ef

One of the earliest — and most consequential — decisions a facial skincare brand makes is whether to develop a proprietary formula from scratch or adapt an existing stock base. Get it wrong, and you face either an unsustainable cost structure or a product indistinguishable from a dozen competitors. Get it right, and you build a defensible brand asset with predictable margins. This guide frames the core trade-offs clearly, drawing on contract manufacturing practice and regulat

Why Do These Three Ingredients Dominate the Repair Serum Market? Browse any skincare counter or e-commerce page recently, and one phrase keeps appearing: "repair serum." Barrier restoration, sensitivity relief, rebuilding the skin's defenses — behind all these buzzwords, you'll almost always find the same three ingredients: Ceramide, Panthenol (Provitamin B5), and Centella Asiatica Extract (CICA). None of them are new. Yet all three remain firmly entrenched in the market in 2

Infant skin is structurally distinct from adult skin — thinner, with a less mature barrier, higher transepidermal water loss (TEWL), and a still-developing acid mantle. For brand owners and procurement managers entering the baby personal care category, these physiological realities are formulation constraints, not marketing talking points. This guide breaks down the core logic behind baby cream and baby wash development, helping you make informed decisions when briefing a con

Why Is the Anti-Aging Market Getting So Competitive? Anti-aging is the skincare category that never runs out of stories. The bigger the market, the more ingredients on offer — and the more confused consumers become. Retinol, Peptides, Pro-Xylane, Bakuchiol: these four mainstream anti-aging ingredients dominate the conversation. But which one is actually worth your money? This article evaluates all four across four dimensions — mechanism of action, clinical evidence, barrier t

In 2026, the cosmetics OEM market has evolved from a "capacity dividend era" into a "compliance and efficiency deep-water zone." According to BCG's 2026 China Beauty Supply Chain Evolution Report, among brand manufacturers' core criteria for selecting OEM partners, the weighting of "price" has declined from 41% in 2020 to 18%, while "compliance stability," "batch consistency," "supply chain resilience," and "joint R&D capability" collectively account for over 67% . On the sur