DEVA INSIGHTS & INDUSTRY NEWS

In the 2026 global DTC (Direct-to-Consumer) personal care market, "Oily & Sensitive Skin" has become the fastest-growing yet most challenging niche segment. According to the latest epidemiological data from the Journal of the European Academy of Dermatology and Venereology (JEADV), over 30% of consumers globally report simultaneously struggling with "excessive sebum secretion" and "easily compromised barriers." However, when developing cleansers for this demographic, many bra

In the 2026 global DTC (Direct-to-Consumer) personal care market, "Double Cleansing" has become a standard procedure for refined skincare routines. However, when developing "second-step" cleansers, many brand owners frequently fall into a dual formulation paradox: to thoroughly remove the hydrophobic film formers and silicones left by the first-step cleansing oil/balm, they are often forced to use high-pH strong soap bases; but this instantly destroys the skin's natural Acid

In the 2026 global beauty and independent site brand market, "Blackhead Management" has completely shifted from brutal "physical peeling" to "chemical exfoliation and sebum regulation." As consumers deepen their understanding of "Clean Beauty 2.0" and "Microbiome-friendly" concepts, acid-based cleansers containing Salicylic Acid (BHA) and Alpha Hydroxy Acids (AHA) have become the top choice for those with oily, acne-prone skin and enlarged pores. However, when developing such

In the 2026 global beauty and independent site brand market, "oil-control" and "purifying pores" have become the highest-converting core demands for cleansing categories. However, as global regulatory bodies (such as the EU CPNP, US FTC, and China NMPA) increasingly scrutinize efficacy claims, relying solely on the subjective feeling of "post-wash dryness" or marketing jargon like "deep oil removal" can no longer justify high marketing investments and may even face severe com

In the 2026 global beauty and independent site brand market, "enlarged pores" remain one of the most concerning skin pain points for consumers. Consequently, "pore minimizing/shrinking" has become one of the most tempting marketing claims for cleansers. However, this is also one of the most dangerous "compliance minefields" in global cosmetic regulation. As a professional cosmetics OEM/ODM factory, we know deeply that true brand long-termism is built upon "Scientific Honesty.

In the 2026 global beauty and independent site brand market, "Cleanse & Remove" has become the core selling point with the highest growth potential in the cleanser category. Modern consumers' daily use of waterproof sunscreens, long-wear foundations, and anti-pollution base makeup involves a high concentration of macromolecular film formers and hydrophobic siloxanes. However, when developing such products, brand owners frequently fall into a fatal formulation paradox: pursui

In the 2026 global beauty and cross-border e-commerce market, consumers have raised their sensory expectations for cleansing products to an extremely demanding level: they require "creamy, dense foam" during rubbing to provide a psychological sense of cleansing security, yet demand "instant liquefaction and immediate foam collapse" under running water to pursue ultimate refreshment and water conservation. However, many brand owners frequently fall into the physical paradox th

In the 2026 global beauty and independent site brand market, "Low-foaming / Non-foaming Cleansers" have leaped from a niche demand for sensitive skin to a core category in the high-end anti-aging, barrier repair, and post-procedure care segments. However, when bringing these products to market, brand owners consistently face a massive cognitive barrier among consumers: "Without foam, can it really clean effectively?" As a professional cosmetics OEM/ODM factory, we know deeply

In the 2026 global personal care market, competition in the cleanser category has fully evolved from simple "ingredient arms races" to a precise contest of "Sensory Experience." However, many brand owners still face a massive efficiency black hole during product development: repeatedly adjusting formulas to pursue a certain "refreshing" or "moisturizing" post-wash feel, yet lacking objective standards, leading to prolonged prototyping cycles—or worse, post-launch consumer com