DEVA INSIGHTS & INDUSTRY NEWS

I. Behind a Single Efficacy Claim: How Much Methodological Support is Required? "Residue-free," "easy to rinse," "refreshing and non-sticky after use"—these phrases appear on almost every makeup remover product page. For consumers, it is a sensory promise; for brand owners, it is the core experience driving repurchases; for OEM/ODM factories and R&D teams, it is a technical proposition that requires methodological support. However, in actual communication between brands and s

I. You Think It's Heavy Makeup, But It's Actually the Wrong Surfactant Choice Using cotton pads to remove eye makeup, eyes sting, turn red, and tear up upon contact—many people think it's because their technique is too harsh or the periorbital skin is inherently sensitive. Little do they know, the problem might have been planted the moment the first drop of makeup remover is poured out. The core functional ingredient of makeup remover is the surfactant. It determines whether

I. A Special Population Repeatedly Misjudged by Ordinary Formulation Logic In the skincare market, "sensitive skin" is an overused label. Many brands' so-called "sensitive skin specific" makeup removers merely remove alcohol and fragrance—for the majority of consumers experiencing occasional dryness or mild redness, this is sufficient. However, the truly highly sensitive skin population never falls within this broad "sensitive skin" definition—what they require is a formulati

A makeup remover can be legally required to print "Avoid contact with eyes" on its label and still be sold next to products that claim "suitable for the eye area". The two statements are decided by different rules, and brand owners regularly discover the conflict after the artwork is already printed. This guide lists the ingredient categories that trigger the mandatory warning under EU law, the 2026 deadline that changed the preservative list, and the three routes to an eye-a

I. A Often Overlooked Product Experience Ruiner A makeup remover with an outstanding formulation might already lose the consumer the moment they open the packaging—because the pump is stuck, the flip-top cap leaks, or the screw cap won't tighten properly. Packaging structure decisions are often relegated to the "we'll figure it out after the formula is finalized" stage in many brands' product development processes. But for consumers, packaging is the first touchpoint of the p

I. Why Do Eye and Lip Makeup Removers Need a Dedicated Product? Open a bottle of dedicated eye and lip makeup remover, give it a gentle shake, and watch the blue upper layer and the clear lower layer merge back together. This shaking motion is not just a visual ritual designed by the brand; it is a necessary usage step backed by rigorous formulation science. Eye and lip makeup is the most challenging part of the face to remove. The formulation structure of waterproof mascara

I. The Core Contradiction of "Gentle Cleansing": The Eternal Game Between Cleansing Power and Irritation In makeup remover formulations, the selection of surfactants is the most fundamental variable determining the final product performance—it simultaneously dictates cleansing efficiency (whether it can remove makeup) and skin friendliness (whether the skin barrier remains intact after makeup removal), two formulation goals that often point in opposite directions. SLS (Sodium

"Ginger prevents hair loss, caffeine promotes hair growth, strengthens hair roots, washes out thick and lustrous hair"—this phrase has become one of the most inciting and ubiquitous marketing myths in the hair care industry in recent years. But here is the critical question: Does adding ginger extract or caffeine to a shampoo really equal "hair loss prevention and hair growth"? The answer is no. Equating "conceptual plant/active ingredients" directly with "clinical anti-hair

The Compliance and Product Architecture Exam Your Brand Must Face in 2026 "Although sunscreen sprays are convenient to use, they pose two major hidden dangers: the inhalation risk of aerosol particles, and the potential for skin exposure to UV rays due to uneven application." — Environmental Working Group (EWG) "20th Annual Sunscreen Guide 2026" This authoritative statement from a global institution precisely pierces the prosperity bubble of the sunscreen spray category. Toda