DEVA INSIGHTS & INDUSTRY NEWS

In the 2026 global beauty and independent site markets, large-volume (e.g., 150ml - 300ml) pump-style cleansers have become a powerful tool for brand owners to elevate average order values due to their high cost-performance and family-sharing attributes. However, after initial sales success, many brands frequently encounter a fatal after-sales pain point: "When reaching the last third of the bottle, the dispensed cleanser smells foul, changes color, or even develops mold arou

In the 2026 global personal care market, "weakly acidic" is no longer just a marketing label; it has become a mandatory entry threshold for the sensitive skin care and barrier repair segments. However, when developing products, many brand owners often simply add acidic regulators to the formula, ignoring the systemic collapse of surfactant stability, preservative efficacy, and cleansing power in a low-pH environment. As a professional cosmetics OEM/ODM factory, we know deeply

In the 2026 global personal care market, consumers' evaluation criteria for facial and body cleansers have undergone a profound shift. If "foaming power" dictates the initial purchase intention, the "rinse-off feel" directly determines the product's repurchase rate. However, when developing products, many brand owners frequently fall into the experiential quagmire of "false slip (slimy residue)," "hard to rinse," or "post-wash tightness." As a professional cosmetics OEM/ODM f

In the 2026 global personal care market, APG (Alkyl Polyglucosides), with its 100% plant-derived origin, excellent biodegradability, and outstanding gentleness, has become the "golden skeleton" of premium gentle cleansing formulas. However, when introducing APG systems, many brand owners frequently encounter three hidden engineering pain points: unexplained pH drops accompanied by off-odors after prolonged storage, a cliff-like drop in foaming power in "hard water" regions li

In the 2026 global beauty and independent site market, as consumers evolve from simply chasing "ingredients" to understanding "formulation logic," the cleansing category is undergoing a profound cognitive reshaping. In recent years, the market fell into the trap of "soap-base phobia," causing many brands to blindly pivot to pure amino acid cleansers. However, massive consumer feedback (especially from those with oily/acne-prone skin, men, and summer skincare routines) highlig

In the 2026 global direct-to-consumer personal care market, "non-tightening after washing" has become the most core consumer demand for facial and body cleansers. However, when operating independent sites and developing products, many brand owners often fall into a dual dilemma of compliance and engineering: "non-tightening" is a highly subjective sensory description. Claims lacking objective data support are not only easily judged as "false advertising" by overseas regulator

In the global independent site and efficacy skincare market, especially within the niche segments targeting sensitive skin, rosacea, and post-procedure repair, a disruptive trend is surging: "Low-foaming / Non-foaming Cleansers" are gradually replacing traditional high-foaming cleansers, becoming the new favorite of premium brands. However, when developing such products, many brand owners often face consumer cognitive resistance: "Without foam, can it really clean effectively

In the 2026 global personal care market, consumers' demands for cleansing products have reached the ultimate "want it all" extreme: requiring both "deep cleansing power" to remove daily sunscreen and excess sebum, and "ultimate gentleness" that leaves the skin neither tight nor barrier-disrupted. However, many brand owners developing cleansers often fall into the physical limitations of "single surfactants"—pure amino acid cleansers often have weak cleansing power or high cos

In the 2026 global personal care market, the "Amino Acid Cleanser" has become synonymous with gentle skincare. However, many brand owners searching for OEM/ODM partners frequently fall into a hidden supply chain trap: some factories, in order to control costs, use a compounded system of "trace amino acid surfactants + massive amounts of soap base/SLES," or even use structurally completely different "fake amino acid" surfactants, while boldly claiming "pure amino acid" on the