DEVA INSIGHTS & INDUSTRY NEWS

Why Is the "Eye Cream" Track Undergoing a Shuffle from "Single Hydration" to "Precision Targeting"? Eye care is the category with the highest premium capability but the most fragile consumer trust in the skincare market. The periorbital skin is only 1/3 to 1/5 the thickness of facial skin and lacks sebaceous glands, causing edema, dark circles, dynamic wrinkles, and static wrinkles to often break out simultaneously. In the past, brand owners were accustomed to perfunctorily t

Anti-Aging/Whitening Serums: The Confusing Gap in User Experience All efficacy-driven serums promise visible improvements, yet post-application experiences vary drastically: Some have a refreshing texture, but after finishing a bottle, the skin shows no change, as if they were "applied in vain". Others penetrate strongly right upon application, but are followed by stinging, redness, or even peeling. Some feel amazing at first, but after a week of continuous use, the skin inex

Why Is the "Acne-Fighting" Track Moving Away from Harsh Acid Peeling? Oil control and acne treatment represent the most widely targeted and deeply painful categories in the skincare market. Over the past few years, the market has been flooded with marketing gimmicks of "high-concentration potent ingredients"—but after experiencing peeling, redness, and barrier damage, consumers are awakening and seeking more scientific solutions. Salicylic Acid, Azelaic Acid, Mandelic Acid, a

Introduction: Why Do These Three Ingredients Dominate the Anti-Glycation Market? Whether browsing high-end skincare counters or e-commerce pages, the term "anti-glycation serum" is ubiquitous. Eliminate sallow complexion, combat "caramelized skin," defend against carbonyl stress—behind these buzzwords, you will almost always find the same three ingredients: Carnosine, Decarboxy Carnosine, and Albizia Bark Extract. None of them are new. Yet, in 2025 and 2026, as the dual-conce

Sunscreens: The Experiential Gap That Confuses Everyone All sunscreens promise excellent UV protection, but the post-application experience varies drastically: some feel refreshing right after application, but "smudge at a touch" after sweating outdoors, with a cliff-like drop in sun protection; some have excellent water resistance, but when reapplied, they pill crazily, becoming increasingly thick and chalky with each touch-up; and for others, they start off fine, but by the

Why Has the "Dullness-Relief and Early Anti-Aging" Track Fallen into a Concept Rat Race? "Antioxidant and anti-glycation" is the fastest-growing sub-track in the skincare market in recent years, and also the category that "night owls" and the "early-aging demographic" are most willing to pay for. The hotter the market, the more products fly the "dullness-relief and brightening" banner—but consumers, looking at the dazzling array of extracts on ingredient lists, still find the

Introduction: Why Do These Three Ingredients Dominate the Redness-Relief Market? Whether browsing high-end skincare counters or e-commerce pages, the term "redness-relief serum" is ubiquitous. Soothe sensitivity, improve redness, potent calming—behind these buzzwords, you will almost always find the same three ingredients: Bisabolol, Olive Leaf Extract, and Dipotassium Glycyrrhizinate. None of them are new. Yet, in 2025 and 2026, as the concepts of "oily-sensitive skin" and "

How is the Skin "Photodamaged"? Before discussing sun protection, we must first define the biological essence of "photoaging." The solar radiation received by the skin is not a single wavelength, but a continuous spectrum containing UVA (320–400nm), UVB (280–320nm), High-Energy Visible light/Blue Light (HEV, 400–500nm), and Infrared (IR). In a healthy state, the skin possesses an endogenous defense system (melanin, antioxidant enzymes like SOD/GPx, DNA repair enzymes) capable

Introduction: Why Do These Three Ingredients Dominate the Acne-Clearing Market? Whether browsing high-end skincare counters or e-commerce pages, the term "acne-clearing serum" is ubiquitous. Unclog pores, regulate sebum, rapidly flatten pimples—behind these buzzwords, you will almost always find the same three ingredients: Salicylic Acid (BHA), Azelaic Acid, and Quaternium-73 (Pionin). None of them are new. Yet, in 2025 and 2026, as the concepts of "precision acne management"