DEVA INSIGHTS & INDUSTRY NEWS

Introduction: Why Do These Three Ingredients Dominate the Anti-Aging Market? Whether browsing high-end skincare counters or e-commerce pages, the term "anti-aging serum" is ubiquitous. Fade fine lines, firm contours, reverse skin age—behind these buzzwords, you will almost always find the same three ingredients: Retinol, Peptides, and Pro-Xylane. None of them are new. Yet, in 2025 and 2026, they continue to firmly dominate the anti-aging market. What exactly does each system

I. A Real User Pain Point That Is Affecting Your Repurchase Rate "I have to stand for ten minutes after applying before I dare to go to bed, otherwise my pajamas will be ruined." This is one of the most recurring consumer feedback in the review sections for massage oils and body care oil products. "Greasy feel," "sticky pajamas," "doesn't absorb"—these three words are not just sensory discomfort, but directly affect consumers' usage habits and repurchase decisions. The more c

I. A Consumer Complaint Exposes the Industry's Biggest Product Pain Point "Just applied it and it smells great, but it completely fades in less than an hour." This is one of the most frequent complaints in the review sections of independent e-commerce sites for massage and body oils. Fragrance, as the core dimension of the massage oil user experience, is often the hardest quality promise to deliver consistently. Brands spend a lot of money developing scent profiles and packag

I. Let the Data Speak First: Why Men's Body Care Is One of the Most Worthwhile Categories to Enter Now In 2025, the global men's personal care market reached $47.06 billion and is projected to grow to $64.14 billion by 2030, at a CAGR of 6.39%. In the more specific sports care track, the global athleisure personal care market was valued at $37.58 billion in 2025 and is expected to reach $49.94 billion by 2030, at a CAGR of 5.87%. Even more noteworthy is the structural shift:

For many brands producing sports care products, the real challenge isn't "making a massage oil," but creating a post-workout recovery massage oil that users can feel, brands can clearly articulate, and the market is willing to pay for. Especially as consumers increasingly focus on post-exercise recovery efficiency, products can't just stop at "smelling good" and "spreading well"—they must simultaneously address the narrative of lactic acid metabolism, the experience of muscle

For massage oil products, the core of the pre-sleep scenario is not "the stronger the scent, the better," but rather "whether the aroma is sufficient to make people slow down." Sleep-aid massage oils that truly resonate with users are rarely a single, overpowering scent; instead, they use three types of essential oils—lavender, chamomile, and bergamot—to build a complete aromatic pathway from relaxation and soothing to entering a sleep state. According to public data from aro

For massage oils, fragrance is not an add-on; it is an integral part of the product experience. Many clients initially focus on "does it smell good," but from a factory formulation perspective, what matters more is whether the scent releases in a rhythmic sequence: top notes create the first impression, heart notes define the core character, and base notes determine the depth of longevity. Therefore, perfumery design for massage oils is essentially about designing a "volatili

For brands producing oil-based, essential oil, massage oil, body oil, and other high-fluidity skincare products, what truly determines the product experience is often not the formula itself, but "whether it can be filled smoothly, dispensed stably, and kept leak-proof and spill-proof." Many products look great at the sampling stage, but once they reach mass production, transportation, and long-term storage, issues like pump jamming, backflow, leakage, inner-wall residue, and

When many clients develop massage oils, the first step is often looking at the formula, and the second step is looking at the packaging. In fact, from a factory's perspective, whether the packaging matches the formula is often more important than mere aesthetics. Because massage oils usually contain plant oils, essential oils, fragrance components, and sometimes active ingredients, these raw materials are relatively sensitive to light, air, and packaging materials. If the pac