DEVA INSIGHTS & INDUSTRY NEWS

I. A Massive Market Overlooked by Mainstream Skincare Brands The global population aged 60 and above is growing at an unprecedented rate. According to the World Health Organization, the global population aged 60 reached approximately 1.1 billion in 2023, is projected to increase to 1.4 billion by 2030, and will double to 2.1 billion by 2050. This profound demographic shift is giving rise to a consumer track long underestimated by mainstream beauty brands: body care products s

I. The "Debt" Skin Still Pays After Sunscreen Does applying sunscreen mean everything is perfectly fine? For most consumers, the habit of using sunscreen is well-established; however, post-sun skin repair remains a long-standing blind spot in skincare routines. Every single sun exposure—whether it causes visible sunburn or redness—accumulates a certain degree of damage in the skin barrier layer. This "debt" must be repaid through proactive skin repair care. The global post-su

I. A Homogenized Product Category: Can Face Oils and Body Oils Really Be Used Interchangeably? In skincare communities, a frequently debated topic is: Can face massage oils and body massage oils be used interchangeably? Some say, "They are all plant oils, there's no difference." Others have experienced breakouts after applying a body massage oil to their face, or felt that using a facial serum oil for full-body massage was "too expensive to afford." Behind this lies a critica

I. A Real Consumer Confusion "Why did the massage oil I bought lose its scent when I put it in the oil warmer?" "Why does the essential oil aroma disappear and leave a weird smell when using hot stones for massage?" These questions are not uncommon in skincare communities and Amazon product reviews. Many consumers mistakenly believe that "heating can make the aroma more intense." In reality, high temperature is precisely the "number one killer" of essential oil scents in mass

I. A Widely Misunderstood "Natural Equals Harmless" Logic In various skincare communities and social media content, a misconception about essential oils is spreading at an alarming rate: "Essential oils are 100% natural; applying them directly to the skin is the only way they work. Diluting them renders them useless." This statement is chemically incorrect and, from a safety perspective, can cause real harm. Essential Oils are highly concentrated extracts of volatile aromatic

I. The Hidden Proposition of Massage Oils: Do Active Ingredients Really Penetrate? When brand owners add Niacinamide, Retinol, Peptides, or plant active extracts to massage oil formulas and claim "firming," "repairing," or "anti-aging" on product pages, a critical technical question is often skipped: Can these active ingredients truly penetrate the skin barrier to reach the effective target layers? This is no small matter. The Stratum Corneum (SC) is the core barrier of topic

I. Prenatal & Maternity Skincare Oils: A Track of High Demand and High Risk Prenatal and maternity skincare is one of the fastest-growing sub-categories in the global maternal, infant, and personal care market. In 2025, the global prenatal care product market reached $2.96 billion and is projected to grow to $4.16 billion by 2032, at a CAGR of approximately 5.0%; among these, over 65% of pregnant consumers explicitly state they proactively choose natural or organic skincare a

I. An Underestimated Quality Killer: Photodegradation No matter how precisely your essential oil formula is designed, or how perfectly your antioxidant system is built, if the packaging material is chosen incorrectly, the product's quality will still quietly disintegrate on the shelf, during transit, or even on the consumer's bathroom counter. This invisible killer is called Photodegradation. High-energy photons in ultraviolet (UV), blue light, and visible light can directly

I. Market Demand and Potential Risks of Cooling Formulations As the "functional massage oil" track heats up, a "cooling sensation" has become a key efficacy selling point for sports recovery, fatigue relief, and summer body care products. Due to their immediate and significant cooling physical sensation, Menthol and Eucalyptus Oil are widely used by formulators in adult massage oils, post-workout care oils, and home care products. However, on this product line, there is a tec